THE BASS ORENO

This classic lure was patented by J.S. Olds in 1914. It was produced in over forty five color combinations and in great volume by the South Bend Bait Company of South Bend, Indiana between 1916 and 1964. A very common lure it’s current value may be $25.00. The red white and blue Bass Oreno though is different.

During the depression the company made a special, limited edition, red white and blue Bass Oreno, which they gave away for free as a patriotic gesture when you bought a U.S. Savings bond. The current value is about $1500,But only this color pattern and because of this story.

The term “Oreno” by the way was use in the mid 1900’s to describe something unique and beautiful, like a woman'.

All lures come in an attractive wood presentation box, with a written history and a copy of the original patent drawing.

THE BASS ORENO

RED & WHITE & BLUE